This year too, we will buy fewer personal computers, tablets and smartphones – ICT news

The shrinking market for PCs, tablets and smartphones will shrink again this year, but less sharply. Lessons learned from inflation and the pandemic make consumers and businesses less willing to spend.

Market analyst Gartner provides hardly encouraging figures for the sector. PC sales are expected to fall 6.8 percent this year, on top of a 16 percent decline in 2022. For tablets, Gartner expects sales to decline by 2.9 percent this year, down from 12 percent last year. As for the smartphone segment, it is expected to shrink by 4 percent in 2022, after an 11 percent decline.

Keep the same device longer

The reasons for this new decline are varied. Due to the pandemic, remote working is still very much in the news in many places, which means that many users are switching devices less quickly. When it comes to phones, the average end user keeps their device for longer, six to nine months.

The lack of useful new technologies also means that people are less likely to buy a new device. In other words, a smartphone is a mature product, only replaced when it breaks or is too slow.

In the tablet division, Gartner does not make a specific statement, but the fact is that this segment of the market has been struggling with the “problems” of a relatively long period of innovation and lack of devices for quite a long time. With a total of 132 million copies, it is also the smallest segment of the three.

Worldwide Shipment Forecast by Device Type, 2022-2023 (Thousands of Units)

Device type 2022 Shipments 2022 Growth (%) 2023 Shipments 2023 Growth (%)
computer 287,159 -16.0 267,676 -6.8
tablets 136,938 -12.0 132,963 -2.9
Mobile phone 1,395,247 -11.0 1,339,505 -4.0
Common Devices 1,819,344 -11.9 1,740,143 -4.4

The PC segment includes desktops, laptops, ultramobile premium and Chromebooks. Tablets include all Android and iOS.

Source: Gartner (January 2023)

computer

In the PC segment, Gartner observes that most manufacturers have excessive inventories, a situation that should normalize by the second half of 2023. Due to the risk of inflation and recession, demand falls from both consumers and business users, causing people to spend less. quickly. Thus, the computer is used an average of nine months longer.

Gartner also notes that the introduction of Windows 11 at the end of 2021 did not stimulate enough sales of new devices. In the past, the launch of a new version of an operating system was often an ideal opportunity for PC manufacturers to convince both consumers and businesses to purchase a new model. This is hardly the case today.

Market analyst Gartner provides hardly encouraging figures for the sector. PC sales are expected to fall 6.8 percent this year, on top of a 16 percent decline in 2022. For tablets, Gartner expects sales to decline by 2.9 percent this year, down from 12 percent last year. As for the smartphone segment, it is expected to shrink by 4 percent in 2022 after an 11 percent decline. Keeping the same device longer The reasons for this further decline are varied. Due to the pandemic, remote working is still very much in the news in many places, which means that many users are switching devices less quickly. When it comes to phones, the average end user keeps their device for longer than six to nine months. The lack of useful new technologies also means that people are less likely to buy a new device. In other words, a smartphone is a mature product that is replaced only when it breaks or is too slow. It struggles with the “problems” of lack of innovation and relatively long-lasting devices. With a total of 132 million units, it is also the smallest segment of the three. The PC segment includes desktops, laptops, ultra-mobile premium and Chromebooks. Tablets include all Android and iOS. Source: Gartner (January 2023) In the PC segment, Gartner observes that most manufacturers are full of inventory, a situation that should normalize by the second half of 2023. the risk of inflation and recession makes people spend less quickly. Therefore, the computer is used for an average of nine months longer. Gartner also notes that the introduction of Windows 11 at the end of 2021 did not sufficiently stimulate the sale of new devices. In the past, the launch of a new version of an operating system was often an ideal opportunity for PC manufacturers to convince both consumers and businesses to purchase a new model. This is hardly the case today.

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