Every year, the 36th Kantar Public-onepoint Media Trust Barometer is somewhat anxiously awaited by information professionals the cross shows rising indicators of renewed interest in current events and greater trust in the media.
Questions about French information habits, regulations, or the economic model of the media have also been asked in the perspective of post-information law common states. These will set goals “ to create citizen mobilization around the need for reliable information”, Minister of Culture Rima Abdul Malak explained this in a daily interview The world.
A renewed interest in news is considered better treatment
After two years marked by a form of saturation in the face of Covid-19 news, the French are regaining their interest in obtaining information (76%).
Trust in the various media, which had fallen sharply last year, is also on the rise: radio (54%) regains first place ahead of print (52%), television (49%) and the Internet (33%).
In detail, the French trust information provided by relatives (68%), including television news (66%), radio (64%), regional press (63%) or national press (56%). .
On the other hand, they combine news and entertainment with “Touche pas à mon poste! (33% trust them), social networks (27%) and influencers (17%).
The war in Ukraine is a well-developed topic
This increased interest and confidence can be explained by a better assessment of the media coverage of the events of the past year in particular. Most of them (presidential elections, trial of attacks, protests in Iran, sexual violence in the church, etc.) have taken their rightful place in the media.
The majority (51%) believe that important news about the war in Ukraine is well covered. Climate events are also covered better than in previous years (40%), and the most dissatisfied are women and young people.
A favorable crisis context for traditional media
It may have awakened a more open game in the Milli Majlis “The renewed interest of supporters of political parties who think they are more involved in the debate”, says Guillaume Caline, director of public affairs and opinion at Kantar Public France. He also observes this “The supporters of La France insoumise and the Rassemblement citizenry are well-informed, but at the same time quite critical of the media, which means they are more tired of the news.” However, they say they’re a little less challenging this year, Reconquest! (by Eric Zemmour) magnetizes the most disaffected.
Topic 🔴EXCLUSIVE Ours #BaroMediaThis year shows a great resurgence of interest in current affairs and trust in various media, but information fatigue is equally expressed. @KantarFR@jchapuisThis is the 36th media barometer
(Will be removed) ⤵️ pic.twitter.com/hvQqiYQTOu
– The Cross (@LaCroix) January 23, 2023
This also explains the relative improvement in trust “In 2019, the absence of a collective slide, such as the false arrest of Xavier Dupont de Ligonnès, showed all indicators in the red., Arnaud Mercier, lecturer at the French Press Institute (IFP) and researcher at the Center for Media Analysis and Interdisciplinary Studies (Charism). Also, there were no serious disputes or insulting speeches, as during the movements of the “yellow vests”.. The moment of change with the heat of the summer also stunned the mood and drove away the climatoscopic performances. In times of intense crisis, such as attacks or health crises, people have a reflex, even if critical, to throw themselves into traditional media. »
When asked about the frequency of use of about fifteen information media, the people who participated in the survey mentioned 3.7 media that they consulted daily and 6.4 media that they consulted several times a week. It shows that 71% of respondents get their news every day from television, 49% from the press (paper or digital), 39% from radio and 36% from social networks (including 52% of those under 35). takes
“Traditional media remains important,” Guillaume Caline confirms that TV news is preferred by all age groups, including the youngest (25% of 18-24 year olds, 44% of 65 and over).
As a result of mistrust or critical thinking, half of the French (50%) form an opinion about the same news by encountering several media outlets, compared to 16% who trust only one.
Growing fatigue from the flood of information
But while many get their news from multiple channels, one in two respondents feel “fairly” or “a lot” tired or bored of watching the news, especially women and the youngest.
The reasons? The media always talks about the same topics (45%); the news makes them feel anxious or helpless (35%, 41% of women and 51% of bachelors); they do not trust the media (22%); they don’t feel anxious (19%) or overwhelmed by information (17% and 26% of 25-34 year olds and non-graduates).
“We find ‘tired hyper-connected people’ in your Barometer.Mostly young urban educated people with heavy, even compulsive consumption of online informationObSoCo General Manager Guénaëlle Gault notes. We can guess another main category of people who are tired of receiving information: “oppressed dissenters”,a more feminine profile and a modest background that gives the impression of passing information. » A fifth of respondents (21%) said they were getting less information than in previous years, including more women (25%) and women and young people (33%).
The impression of being confronted with fake news is increasing
Suffice to say, the renewed interest and confidence is not a letdown. Only a quarter of the French still believe that journalists are independent from pressure from money (26%) or government (24%).
And they increasingly feel that they encounter false information several times a week, especially on social networks (45%), but also on television (38%), digital media in the press (33%) and radio (33%). 29%).
Less criticism (24%) of the print media is doing well in this area.