invest in the tourism of the future with a focus on diversity and sustainability

At FITUR 2023, UNWTO acted as a bridge between public and private leaders to promote actions to strengthen the diversity, resilience and sustainability of the tourism sector.

Although recent UNWTO data suggest that arrivals in some parts of the world will return to pre-pandemic levels in 2023, UNWTO Secretary General Zurab Pololikashvili once again visited His Majesty the King At the inauguration of Felipe VI of Spain the great FITUR traveling exhibition. During the four days, in line with the Organization’s priorities, UNWTO focused on investments in tourism, rural development, diversification, sustainability and accessibility.

Investment and restoration of trust

In the context of FITUR, UNWTO and the Andean Development Corporation (SAD) It strengthened the existing partnership between the two organizations in order to strengthen UNWTO’s work to attract and retain investment in tourism. The partnership includes developing guidelines for tourism investment, initially targeting Barbados, Ecuador, El Salvador and Panama. Both organizations will set frameworks to attract, promotion and retention of foreign direct investment (FDI). For sustainable tourism initiatives in the Americas region.

UNWTO welcomed the progress made in rethinking the role of tourism in the economies and societies of the region. Alejandro Giammattei, President of the Republic of Guatemala, and Christopher Paniagua, Executive Chairman of Banco Popular in the Dominican Republic Official award of UNWTO to reward the commitment to ensure that tourism is central to economic policies and financing. At FITUR, President Giammattei also confirmed Guatemala’s commitment to this document UNWTO International Tourist Protection Code.

A wider field of activity for tourism

It has been announced that Spain’s La Rioja region will host the event as part of UNWTO’s work to promote sector diversification and leadership in rural development. Seventh edition of the UNWTO World Conference on Wine Tourism later this year. UNWTO Secretary-General Zurab Pololikashvili, La Rioja Regional Government President Concha Andreu and Spain’s Tourism Minister Reyes Maroto stressed the importance of thriving wine tourism to preserve culture and support local businesses and jobs.

The UNWTO also highlighted the importance of shopping tourism, especially given its close relationship with leisure and gastronomy. New Memorandum between UNWTO and WOW Concept was signed with the stipulation that the two organizations will work together to promote responsible urban tourism through joint promotional activities and events and joint efforts to monitor and publicize shopping tourism trends. Also, in order to diversify the scope and impact of tourism, UNWTO also cooperates with the Croatian National Tourism Board Second World Sports Tourism Congress (April 26-27 in Zadar).

Tourism for all

UNWTO, the ONCE Foundation and the Spanish standards body UNE organized a joint event to rethink accessible travel. seminar on tourism for all bringing together national tourism administrations, destinations, businesses and industry associations to highlight the role of accessibility in supporting social inclusion and economic activity. Partners provided tools to support program implementation International standard UNE-ISO 21902 “Tourism is accessible to all”including a new application guide in hotels and accommodation establishments.

Sustainability in land spaces and oceans

In Madrid, the UNWTO continued to accelerate tourism’s progress towards greater sustainability. Mexico’s Yucatan state is home to some of the country’s most important tourist destinations. The latest addition to the UNWTO International Network of Sustainable Tourism Observatories (INSTO).. The INSTO network, which now has more than 30 observatories worldwide, monitors the impact of tourism on local economies and habitats to inform evidence-based decision-making.

UNWTO concluded the FITUR week with a special session Tourism and action for oceans and climate At the organization’s headquarters in Madrid. The meeting, which benefited from the participation of MEP Catherine Chabaut, Secretary General of Forum Oceano Ruben Eiras, Founding President of the World Oceans Council Paul Holtus and CEO of Blue Carbon LLC Josiane Sadaka, allowed to confirm the support to UNWTO. BlueCOP28 and Dubai Blue Pact initiatives. Frédéric Degret, founder and CEO of NOAH ReGen, was selected for his work in favor of more sustainable tourism. UNWTO Special Envoy for Oceans and Climate Emergencies.

Strengthened relationships

FITUR 2023 was an opportunity for UNWTO to strengthen its relationship with public and private sector leaders. Secretary General of UNWTO Zurab Pololikashvili a series of bilateral meetings in order to exchange ideas and listen to the hopes and challenges expressed by the Member States. The UNWTO leadership met with the new tourism minister of Jordan, Makram Mustafa Al-Qaisi, the tourism minister of Uruguay, Tabare Viera, the deputy tourism minister of Georgia, Mariam Kvrivishvili, the tourism minister of Nigeria, Lai Mohammed, and the governor of Puerto Rico, Pedro Pierluisi. Carlos Mercado, Minister of Tourism of Puerto Rico, as well as Dario Item, Ambassador to Spain of Antigua and Barbuda, the newest UNWTO Member State.

In a business meeting with Mariana Oleskiv, President of the State Tourism Agency of Ukraine, Secretary General Pololikashvili reaffirmed UNWTO’s strong support to the citizens of Ukraine and noted the role of tourism in the future recovery and as a pillar of peace. Meetings were also held with Madrid Mayor Jose Luis Martínez-Almeida, Skiathos Mayor Todoris Tzoumas and Israeli Ambassador to Spain Rodika Radian-Gordon.

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