Samsung is sharing its thoughts on peace of mind as part of the Connected Device Experience at CES 2023

Samsung Electronics Co., Ltd. During CES 2023, he shared his vision of a calmer and more connected world where advanced technologies can improve users’ lives through smarter tech experiences. Samsung and its key partners came together at a press conference at CES® 2023 to discuss in detail how they plan to build a world that contributes to a more sustainable future.

Jong-Hee (JH) Han is Vice President, CEO and Head of DX (Device Experience). The strategy discussed at the press conference exemplifies Samsung’s desire to bring peace of mind to everyone’s daily life through smart apps and technology. Samsung makes this a reality by seamlessly integrating products and designing products that make everyday use of technology more sustainable.

“We understand that our vision is big, CEO JH Han says. It’s about solving real problems today and understanding the needs and wants of consumers in the future. It will take time, innovation and collaboration, but we are determined to achieve our goals. We have already started. »

Samsung integrates sustainability at all levels

To meet the ongoing challenges of our planet, Samsung explains how it continues to put the environment first by combining sustainability goals, innovative product design and strategic partnerships. Thus, from 2050, all Samsung facilities will meet their electricity needs with renewable energy and their carbon emissions will be zero. In the short term, the DX division will transition to 100% renewable energy by 2027 and be carbon-free by 2030.

As part of its sustainability goals, Samsung explained howDaily Continuity The integration of sustainability features into the company’s most popular products and services (everyday sustainability) will contribute to a healthier environment. These include how to create more sustainable products through innovative design in terms of materials and energy efficiency.

“By incorporating sustainability into the product experience, we and the many people around the world who use our products can contribute to a healthier planet. Samsung Vice President of Corporate Sustainability Inhee Chung said. As a result, some of our most popular products are now also our most durable. »

Samsung has announced that many TVs and smartphones are made from recycled materials, including recycled plastic from discarded fishing nets. By using Samsung home appliances, storage solutions and 5G radio network chips, customers can save energy. In addition, Samsung’s SmartThings Energy and AI Energy Mode help consumers save energy and costs while reducing their overall climate impact.

Samsung also took the podium with Patagonia, a global leader in outdoor clothing, to explain their collaboration in the fight against microplastics that are often found in clothes in oceans, lakes and rivers, and through laundry. Patagonia Philosophy Director Vincent Stanley spoke at Samsung’s press conference about the new washing technology the two companies have developed together: Less Microfiber Cycle1. This system is now integrated into Samsung washing machines and reduces the release of microplastics. As a result, 54%2 less microplastics are released into the ocean after washing. Like the Less Microfibre Cycle, Samsung and Patagonia have recently developed a Less Microfibre Filter.3this reduces microplastic emissions by preventing particles from entering the ocean through the water discharged at the end of the flush.

Meanwhile, ENERGY STAR Product Manager for Consumer Electronics James Kwon told the US Environmental Protection Agency (EPA) that Samsung’s SmartThings connected home experience is the industry’s first energy management system. Smart home energy is designed to be SHEMS ENERGY STAR for the mass market. certified. Samsung also continues to collaborate with various stakeholders on various sustainability projects. For example, Samsung partnered with the Carbon Trust and other technology leaders to develop the industry’s first specification for measuring, accounting and offsetting CO2.2 Emissions from connected devices during customer use.

A connected home and connected life based on convenience

Samsung has ambitious plans to improve the connected world of today and tomorrow. During the press conference, Executive Vice President and Head of SmartThings Jaeyeon Jung highlighted how SmartThings Home Monitor and SmartThings Pet Care optimize this experience by providing monitoring and notifications for anything unusual for people and pets. Powered by Samsung Smart TV, these services are just one example of the many ways Samsung and the SmartThings connected platform are making the home even smarter.

Part of this vision is to increase interoperability by enabling customers to connect more of their devices, regardless of whether they are Samsung or partner branded. As the industry strives to push compatibility with the “Matter smart home standard” to a new level, Samsung said it has joined the philosophy to strengthen collaboration with partners. SmartThings was one of the first brands to use Matter and co-founded the Samsung Home Connectivity Alliance (HCA).

Samsung also announced its latest smart home innovation at the CES press conference with the SmartThings Station: the first product with Matter support from the start. It’s a convenient new way to launch SmartThings experiences at home and facilitate communication with connected devices. SmartThings Station turns a wireless charger into a smart home hub that can easily change the state of your home with the touch of a button.4.

The focus on “connected experiences” has also resulted in new collaborations, including the announcement of a large-scale partnership with Philips Hue. Jasper Vervoort, senior vice president and general manager of Philips Hue, talked about a new way to synchronize content from Samsung TVs with Philips Hue lighting through the Philips Hue Sync TV app. It can be downloaded from the app store on Samsung TVs. This is the first way to synchronize Samsung TV lighting and content without additional equipment.

Today, devices are more connected than ever. Therefore, Samsung also addressed the issue of security and privacy and how innovation in these areas will be fundamental to the ecosystem of connected devices. The company takes device security to the next level with Samsung Knox Matrix. Thanks to the multi-layer mutual control made possible by private blockchain technology, confidential data can be easily and securely transferred from one device to another.

The connected experience also includes commuting. Harman’s Marcus Futterlieb revealed that Samsung and Harman plan to bring a new level of intelligence, customization and comfort to the in-cabin experience (ICX). At its heart, for example, is the Harman Ready Care system, which uses a machine learning algorithm to gather information about driver fatigue and distraction to provide personalized interventions to reduce risk and improve driver well-being.

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