Samsung promises a record brightness of 2000 cd/m2 on its 77-inch QD-OLED Ultra HD TV
As expected, the brightness competition continues this year. Indeed, in an attempt to catch up with LCD panels in this area, OLED panel manufacturers are doubling down on their ingenuity. Their goal? Present the tiles, each brighter than the other. Thus, at CES 2023, Samsung confirmed the availability of its new 77-inch diagonal QD-OLED TV and announced a peak brightness of more than 2000 cd/m².
Remember that there are mainly two suppliers of OLED panels today: LG Display, which produces so-called white OLED displays, and Samsung Display, which makes displays using QD-OLED technology, which has a Quantum Dots panel and a different internal structure. Currently, the glass ceiling for OLED displays (regardless of the technology used) is much less than 1000 cd/m² for peak brightness. For 2023, LG offers the A3, B3, C3, G3 and Z3 series of televisions, some models benefit from the new MLA (Micro Lens Array) technology and promise a 70% increase in brightness compared to other series, on full screen. We will check if this is true during the tests. With QD-OLED technology (Samsung S95B and Sony A95K), Samsung Display has a slight edge over competing White OLED screens and hopes to maintain it by offering even higher brightness in the new models. One of them is a 77-inch TV, the Ultra HD 8K version of which has already been shown at the 2022 event. Indeed, during CES, Samsung planned to show off a 77-inch model (Ultra HD, this time). A QD-OLED panel that should be the center of attention at the Las Vegas show.
2023 New OLED material used for QD-OLED panels
For the model on display, Samsung Display said it applied a new high-performance OLED material that will improve the color brightness of each RGB pixel. According to the South Korean company, the light passing through the layer of the Quantum Dots panel is thus greater and therefore the colors will be more vivid. Thus, the latter claims that the maximum brightness of QD-OLED 2023 panels can reach 2000 cd/m². This number is interesting, but should be taken with a grain of salt, as the company does not give more details. Indeed, we do not know which image mode was selected to make such a measurement. We know that, for example, the brightness in Dynamic mode is much greater than in Filmmaker mode, the latter is preferred because it gives the best results in terms of colorimetry. We also don’t know if the advertised measurement refers to a specific surface, as the standard requires a pattern that covers 10% of the screen’s surface for measurements to be comparable. If it is smaller, it is sometimes possible to achieve a higher brightness than the reference size chart.
Stories of brilliance aside, we have very few technical details on this new 77-inch Samsung QD-OLED TV. However, we do know that Samsung Display is working on reducing the power consumption of its QD-OLED devices. The brand already promises a 25% reduction compared to the 2022 models, knowing that it is among the least consuming TVs.
OLED also for gaming with the Odyssey OLED G9 monitor
At the same time, Samsung also announced the launch of the Odyssey OLED G9, a 49-inch monitor that uses QD-OLED technology. It is curved for better immersion and displays a resolution of 5120×1440 pixels in a 32:9 aspect ratio. It offers a 240Hz refresh rate and should provide a great gaming experience as well as multimedia, especially thanks to its interface. The latter integrates existing online gaming platforms within the Samsung Game Hub and provides access to the most popular streaming applications.
Currently, only Samsung and Sony use QD-OLED panels, but CES could be an opportunity for other brands to announce their intentions to source from Samsung Display for their next OLED TV models. Availability dates and pricing will be announced at a later date.
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Samsung, CES 2023