6 Technology Trends of 2023 to Watch Closely
We have to say that we got bored in the Technology market in 2022. Smartphone manufacturers are freewheeling, PC manufacturers are aging, audio is slipping, and the lack of innovation doesn’t make it feel any better.
At the same time, brands have increased their prices in the name of component shortages, the Ukrainian war and Covid. In short, it’s not really a joy.
What do the tech giants have planned for 2023? What will be the trends this year? With the CES show opening its doors soon, we’re keeping this in mind 6 major trends to watch in the Technology market in 2023.
After being dominated by Samsung since 2022, the foldable smartphone market should grow further in 2023. If the lack of components does not allow rapid democratization, new players will try this adventure.
OPPO has already shown its intentions by unveiling two new foldable smartphones at Inno Days at the end of 2022: Find N2 and Find N2 Flip. The first will compete with Samsung’s Z Fold4, and the second with Z Flip4.
In 2023, flip-flop smartphones should also proliferate. Consumers who shy away from compact models can focus on these formats that are more suited to today’s needs.
Folding smartphones with a cover allow you to combine the viewing comfort of a classic smartphone with the compactness of a compact smartphone (in a pocket or bag).
Despite the arrival of new players, the market should still be limited to the premium segment, as the technologies used in these devices are still expensive.
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Another product we would like to see become more democratic, but still very expensive: the electric car. You didn’t hear about it in 2023.
It starts in France from the beginning of the year, because the State has changed the aid mechanisms for the purchase of these clean vehicles. Thus, the environmental bonus drops to 5,000 euros (compared to 6,000 euros in 2022). At the same time, a zero-interest loan is provided under certain conditions.
Technical issues around the electric car should be among the trending topics this year. Beyond new models, vehicle autonomy and charging infrastructure represent tomorrow’s challenges. We’ll be covering a lot of topics at Presse-citron.
We talked a lot about this in 2022 and will continue in 2023. Despite simple doubts, metaverse will still be part of the big trends of 2023.
However, in 2022, several signals indicated that this new world was far from promising a bright future. Meta (Facebook) CEO Mark Zuckerberg paid for it. His company announced disastrous financial results, blaming multi-billion investments in the metaverse.
But some optimists continue to believe it. So, Facebook introduced a new virtual reality helmet that allows you to dive better. At CES in Las Vegas, other players are also expected to unveil their products, including HTC, which has refocused on this activity after declining in the smartphone segment.
Therefore, 2023 should be an important year for the future of the metaverse.
We’ve heard a lot about it for years, but 2023 should be a major year for AI. Whether in robots, software, online services or your smartphone, AI has shown great potential in 2022.
Progress in 2023 should be even more impressive. We are thinking, for example, of services such as ChatGPT, which should be further improved, or of special programs, such as the latest one offered by Adobe, which allows you to automatically correct sounds when recording with parasitic noise.
Electric vehicles should also benefit from advances in artificial intelligence. If a 100% autonomous car is not yet in the works, manufacturers continue to expand this technology of the future.
Artificial intelligence is also robotics or advanced industrial applications that meet very specific needs. In short, you haven’t heard about it in 2023 either.
End of the party in Europe
The Digital Market Act and Digital Services Act voted in 2022 are two texts aimed at regulating the practices of technology and digital giants. From 2023, these two texts will be implemented and the party is over for Google, Twitter, Apple and others.
If they want to continue to exist on the old continent, these behemoths will have to follow new rules. Some of them are easy to set up. For example, he thinks about respect for competition.
Others involve technical developments or even upheavals in the design and manufacturing process. For example, Apple will have to abandon the Lightning port in favor of USB-C, which has been chosen as the universal connector in Europe. If California still has 2 years to comply, it should already be planning to design its future devices to comply with these rules.
Twitter, Facebook, Instagram or WhatsApp will also have to adapt. These European rules introduce better moderation, more respect for privacy and even interoperability between services. For example, you should be able to send an iMessage to a user who has selected WhatsApp as their primary messaging service.
Therefore, all these rules should change many of the digital tools we use every day. There will be a change.
Subscriptions for everything
This is a trend that has been observed for several years now, but is expected to intensify this year. More than ever in 2023 subscription will be king.
For example, we see this in smartphone app stores. While most apps used to have a one-time and lifetime fee, most are adopting a subscription model to be more cost-effective. Adobe chose this model a few years ago and made its creator suite a monthly payment rather than a one-time purchase.
Subscription should reach social networks. For example, Twitter requires payment to access certain features. In any case, this is the desire expressed by the new head of the company, Elon Musk.
Cars, online services, tools for professionals (accounting, invoicing, etc.) all adopt a subscription model. For consumers, it’s the risk of drowning in formulas up to a staggering amount each month. So be careful.