iPhone 14s are more expensive, but the Apple subscription is still valid

The prices of smartphones are getting more and more expensive. Inflation, as well as the appreciation of the dollar against the euro, do not help matters. As we explained in our experience with the new iPhone 14 and iPhone 14 Pro, prices in the US have not changed. But it’s different in France.

The price of the iPhone 14 (base model) starts at 1,019 euros, which is 110 euros more than the iPhone 13 released in 2021. It will be required for the iPhone 14 Pro Max with 1 TB of memory. Pay more than 2000 euros.

However, Apple has partnered with startup Alma to give its customers the benefit of paying in up to 24 monthly installments. And that’s not all. This year, the Cupertino company may also introduce a subscription to its products.

Apple is interested in financial services and offers a split payment service called Apple Pay Later along with Apple Pay and Apple Card in the US. Additionally, sources have suggested for some time that the next step would be to launch a subscription for iPhones, Macs or iPads.

iPhone 14 Pro 128 GB at the best price Base price: €1,329

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Apple subscription is still valid

If this Apple subscription was not mentioned on September 7, the topic remains relevant. According to Apple Insider, Bloomberg journalist Mark Gurman suggests in his latest newsletter that the new service is still in the works. If the launch doesn’t happen by the end of the year, it could happen in early 2023.

In fact, instead of buying an iPhone, the user will pay a monthly subscription to own Apple products. As this is unofficial information at this time, caution is still advised. However, it should be noted that other brands, Nokia (or rather HMD) and Fairphone have already started subscriptions ahead of the Cupertino company.

And if Apple takes inspiration from these competitors, it could find a new way to increase customer loyalty by promoting a more eco-responsible way of using electronic devices, even as its products become increasingly expensive.

Indeed, HMD/Nokia and Fairphone present their subscriptions as an additional way to optimize natural resources and reduce e-waste. After the device is returned by the user, it can be reworked and given to another subscriber. When it can no longer be used, the product is recycled.

“Most people have a drawer full of old phones at home. This is something we hope to change by helping people and companies get the most out of Nokia devices while leaving the smallest possible footprint on the planet.”recently announced the CEO of HMD Global, Florian Seiche, on the occasion of the formalization of the Nokia subscription. “To do this and be truly circular, we take full responsibility for the entire lifecycle of our phones – not just ensuring they last longer in the hands of our fans, who are at the heart of our product design process, but also through manufacturing, reuse and recycling. »

Apple: growing differences between models?

This year was marked by an important difference between iPhone 14 and iPhone 14 Pro. Indeed, although the iPhone 14 has a lot in common with the iPhone 13, the iPhone 14 Pro has concentrated innovations. Unfortunately, Apple has to continue with this strategy.

Anyway, that’s what analyst Ming Chi Kuo suggests in a recent series of tweets. This explains why Apple will make more of a difference between the iPhone 15 Pro and the iPhone 15 standard next year.

Why? Selling more “Pro” models and thereby increasing turnover. Going further, Apple will also start differentiating between the iPhone 15 Pro Max and the iPhone 15 Pro. It is a best practice through accurate product segmentation strategy to generate more sales/profits in a mature market”the analyst added.

Of course, if this is true, the development of subscription for Apple products would be even more relevant.

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