World News :: LaLiga Santander 2022/23 season is now in full swing :: World News
The new season of Spanish football has started with new world-class talent, the world’s most advanced broadcasting technology and lots of exciting news for LaLiga and clubs.
The 2022/23 LaLiga Santander season has kicked off with some of the biggest stars in world football and some impressive new signings to light up Europe’s most competitive league in stadiums across Spain and on screens around the world.
This LaLiga Santander season is undoubtedly one of the most anticipated seasons of the decade. Real Madrid has strengthened the squad of the Spanish and European champions. But FC Barcelona have also been active this summer and will be full of passion for Xavi Hernandez’s first full season as the Catalans’ coach. Can Atletico de Madrid and Sevilla FC compete with these two behemoths? Can Real Sociedad, Villarreal CF, cup winners Real Betis and sleeper giants Athletic Club and Valencia CF finish in the top 4?
Like every season, LaLiga Santander welcomed new players who came to fight with the likes of Ballon d’Or 2022 favorite Karim Benzema, Golden Boy 2021 Pedri or even Joao Felix. Real Madrid have signed Aurelien Tchouameni and Antonio Rüdiger, while FC Barcelona have been very active with transfers this summer to compete with their title rivals. Experienced Belgian Axel Witsel joined Atletico de Madrid, Real Betis lured Italian defender Luiz Felipe, while Sevilla FC welcomed one of Spain’s top talents, Isco.
LaLiga Santander, Spain success Ernesto Valverde and Diego Martinez will manage Athletic Club and RCD Espanyol, while world champion and former AC Milan and Napoli manager Gennaro Gattuzo will be in charge. Valencia CF.
LaLiga will also have high hopes on the pitch, including already Xavi’s FC Barcelona starter and Spain’s youngest ever international, Gavi; Eduardo Camavinga, 19-year-old Real Madrid midfielder and favorite to become the 2022 Golden Boy; Athletic Club’s Nico Williams or Alexander Isak, only 22 but already essential for Real Sociedad.
As with every new season, LaLiga Santander welcomed three new teams, namely UD Almería, Real Valladolid and Girona FC. Ambitious UD Almeria return to the top flight for the first time since 2015 after being crowned LaLiga SmartBank champions. Real Valladolid and Girona FC will be more familiar to LaLiga fans as they are in the top flight in 2021 and 2019 respectively.
The first of the 380 matches took place on August 12 between CA Osasuna and Sevilla FC at El Sadar, named World Stadium of the Year 2021 by Stadium Database, and big scores are coming soon.
The season opener in Cameroon took place at the Douala Grand Mall, where a lot of entertainment was broadcast for LaLiga fans in the country. The activities ended with the projection of the FC BARCELO – RAYO VALLECANO match on a giant screen. Madrid derby between Real Madrid and Atletico de Madrid will be held in September. The EIClasico is expected to clash between FC Barcelona and Real M on the weekend of October 15, followed by Sevilla, Barcelona and D derbies in November, December and January. Matches like these explain why LaLiga is the most watched domestic league on social media. , with over 160 million fans worldwide enjoying the content
LaLiga in 20 different languages on 17 platforms. But LaLiga is also pioneering a digital approach to international fans with Play LaLiga, the European league’s only self-produced show on TikTok.
Alipay for Chinese fans, the launch of LaLiga Pass in Indonesia and Thailand, and an in-house developed OTT offering to watch LaLiga Santander and LaLiga SmartBank matches among others. The start of the 2022/23 season is a crucial moment for La Liga. LaLiga Santander and LaLiga SmartBank clubs will be able to take a leap forward in development and growth thanks to Boost LaLiga, a €2 billion investment project concluded in December 2021 thanks to an agreement between LaLiga and CVC investment fund. Clubs are already working on ambitious development projects in areas such as strategy, business, infrastructure, international, brand and product development, digitalization and technological innovation.
In addition, LaLiga Tech, a subsidiary of LaLiga that offers innovative technology solutions, continues to develop its offer for companies in the field of broadcasting, federations and leagues in more than 50 countries. LaLiga Tech aims to transform the sports and entertainment sector through the design and implementation of OTT services, apps, games, websites, including fan engagement, enhancement and protection, content and competition management. The World Padel Tour, which owns the MotoGP rights, Millicom, Sky Mexico and Dorna are some of the organizations that have already adopted the technological solutions developed by LaLiga Tech.
Banco Santander will be the title sponsor of the competition for one final season, while Mahou San Miguel and TVM join PUMA, EA Sports, Microsoft, BKT, Sorare, Socios.com and Dapper as title sponsors for this 2022/23 season.
With all the excitement, passion, attraction, anticipation and top-down competitiveness, LaLiga Santander will guarantee an exceptional experience every day and you will be able to see it all this season 2022/23 on CANAL+ and SuperSports.
About LaLiga
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association made up of the 20 football/SAD clubs of LaLiga Santander and the 22 clubs of LaLiga SmartBank and is responsible for organizing professional football competitions at national level. LaLiga is the most watched football competition in the world: more than 150 million on 17 platforms with content available in 20 different languages. It is located in Madrid (Spain), operates in 41 countries through 11 offices and 44 representatives. The association carries out its social activities through its Foundation and is the first professional football league in the world to organize a competition for football players with intellectual disabilities: LaLiga Original Santander.
