A panorama of technology, digital marketing and design professions

Digital is a dynamic sector that offers many opportunities

The digital sector is experiencing strong growth, fueled by the growing digitization needs of companies looking for talent to meet their customers’ new expectations and consumption patterns. According to the 6th edition of the Growth & Digital barometer from the Digital Economy Association ACSEL, digital contributes to the turnover of 51% of French merchants. This data is increasing dramatically (+9% in 2021 compared to 2022), regardless of the size of the digital (VSE, SME, ETI, large groups, startups, associations, agencies, etc.) and their scope of activity (healthcare, luxury , construction, bank insurance, real estate, etc.).

Professions are open to all profiles

Digital is also an ever-evolving sector. New technologies are constantly evolving thanks to innovations that offer great opportunities to those planning to move or retrain in this field. Whether you have a creative, technical profile, analytical mind, commercial or strategic nature, writing or information appetite… there is something for everyone! Each job will require specific technical skills. You can get them by taking a training course that will allow you to quickly become active in a company.

Working digitally: Key skills to master in 2022

Several statuses to choose according to your lifestyle

Building a career on the Internet will bring you many advantages. In addition to benefiting from attractive salaries due to the strong current needs of companies, you are also free to choose the status that best suits your lifestyle and expectations, if you prefer to develop as an employee, if you have ideas and feel ready to launch your start-up project or manage several clients independently if you want And whatever profession you choose, you can easily switch from one to another. With the democratization of remote working, you even have the opportunity to combine business with pleasure, working while traveling, as it is often called. digital nomads.

Salaries for technology, marketing and design professionals in 2022

To learn more about the many exciting professions that make up the digital landscape, we invite you to view this panorama of 3 key areas of the sector:

This list is not complete. The goal here is to give you a clearer idea of ​​the missions behind the various job titles, to clarify certain designations that may seem a little nebulous to you at first glance.

Jobs in the technology industry

Technical profiles are at the heart of the digital ecosystem. Their role is important within organizations because they are involved in every phase of a product or service’s life cycle: from its design to launch, including development, integration testing, and various updates to meet users’ needs.

These professions are currently on the rise. There are many careers depending on the specialization you want to apply for: infrastructure and networking, web development, cloud computing, big data, data science, privacy, cyber security, artificial intelligence or robotics.

Some examples of advanced tech jobs that are most sought after by employers include:

• System and network administrator : he is the provider of maintenance and proper operation of the company’s computer network; it installs and manages the infrastructure while providing network security.
• Web developer : he designs, programs and updates websites as well as mobile applications by coding with programming languages ​​(Python, JavaScript, etc.); it has the option to specialize in back-end (functions, database), front-end (user interface) or full-stack (back-end and front-end combined).
• Cloud engineer : it is responsible for the storage, management as well as secure access to the company’s data through remote servers located in data centers.
• data analyst (or data analyst): whose mission is to create and model databases to facilitate their use and interpretation to help companies make business and strategic decisions.
• data protection officer (DPO): the data protection officer ensures the security and compliance of the data used by the organization in accordance with the general regulations (GDPR).
• Head of Information Systems Security Department (RSSI): his role is to define and implement his company’s IS security policy by protecting against risks related to cyber attacks.

Digital marketing professions

Webmarketing encompasses many professions that allow you to build and improve the various stages of the customer journey from a website or mobile app, while promoting a brand and its values ​​to consumers online. . These professions have a business and ROI purpose because they aim to increase the number of sales made for a product or service, increase the volume of visits to a site or application, or convert visits into sales. customer relationships and loyalty.

Digital marketing professionals rely on various methods to achieve their goals, such as:

• CRM (Customer Relationship Management) for customer relationship management,
• SEO : SEO (Search engine optimization) for natural reference, SEA (Search engine advertising) SMO for paid reference (Social Media Optimization) SEO and SEM in social networks (Search engine marketing) combining all these experiences,
• commercial email,
• membershipthat consists of offering a product or service on another site for a fee,
• digital advertising…

Webmarketing consists of numerous positions with rich and varied missions: from CRM consultantadvising companies on how to improve customer relationships, to the traffic manager (or web traffic manager), his role is to optimize acquisition levers (referral, affiliation, partnership, etc.) to bring visibility to the company’s or client’s site to increase traffic. content managerwhich creates content to enhance brand image and community manager, to improve its online reputation for community animation. on his side, SEO manager improves the content and functionality of a website or application to achieve a better position in search results.

More transversely, digital project manager he acts as a true orchestra conductor, coordinating various businesses to execute his organization’s digital strategy. For this, it analyzes the measures implemented to determine areas of improvement to be applied in future projects. should not be confused with the role of Product manager, is responsible for designing products tailored to the needs of its customers and users through careful market monitoring. Mark it too growth hacker relies on the various web marketing techniques mentioned above to contribute to the rapid growth of their business using as few resources as possible. whom e-commerce manager (or web marketing manager), who defines and implements the digital strategy of commercial websites to generate more traffic and sales, by building customer loyalty.

Web design professions

The most creative profiles are generally drawn to web design and digital creative professions. Their role is important in web projects as developers and web marketing professionals, as these professions are at the heart of the user experience. These design professionals have several lines: in addition to identifying user needs and transferring them through pleasant and useful digital interfaces, they must look for the latest trends, web developments, its technical limitations, but also all its codes. and uses.

Here are 4 examples of professions that are most important in digital creativity and are valued by companies:

• UX designer: it designs and improves digital experiences to meet users’ needs, which it will have previously identified through personas, surveys or interviews, by conducting A/B tests, or even based on analytics.
• UI designers: its scope focuses on interface design to improve the user interface of digital media (navigation, path, content reading, etc.) while applying the graphic charter of a brand or company.
• Motion Designer: it creates and animates 2D and 3D graphic elements from visuals, text or sounds using motion to achieve productions suitable for all media (music videos, commercials, promotional films, videos for social media…).
• game designer: it is at the beginning of the gameplay of a video game and works to make it as engaging as possible, from functionality to gameplay, taking into account all the interactions offered to players.
• Art director: his work consists of translating the messages and needs of his clients through images, from defining the visual identity of the product or service to be promoted to completion in collaboration with the various professions involved in the project.

Careers in the digital field: development prospects

By orienting yourself or starting a retraining project in web professions, you increase your chances of finding your dream job. There are many opportunities available to you. Depending on your chosen field and profession, you can start by learning all the features of a major before considering it. While the smallest structures are looking for more versatile profiles, the largest groups will need more specialists in, for example, technology or marketing techniques.

After that, you can move to a position that will bring you more responsibility, with the management of the team at stake. As digitization affects all businesses and the internet implies continuous learning, new opportunities will be open to you at any time if you want to change jobs or sectors to find a way to progress throughout your career.

However, if you still don’t feel completely satisfied, don’t panic! The digital landscape is endlessly evolving, fueled by current societal changes and breakthroughs in artificial intelligence, robotics or even virtual reality. In a 2017 study, Dell and the Industry of the Future think tank predicted that 85% of jobs in 2030 will not yet exist. If one can become a data scientist, a BIM manager, or a 3D printer, which are still relatively new professions, other paths are still to be followed: AI ethicist, psydesigner, egoist, robot monitor, or many other existing professions. can be transferred to virtual universes such as the metaverse.