Samsung shares its vision for a smarter life and a sustainable future

At IFA 2022, Samsung Electronics unveiled its vision to create the ultimate sustainable home through advanced energy-saving technologies and strategic partnerships, Samsung aims to become the #1 brand in eco-friendly home appliances – energy. At the IFA 2022 press conference, the company highlighted the updated SmartThings, which opens up new possibilities for connectivity, customization and sustainability across all Samsung product categories.

The keynote highlighted Samsung’s latest advances in home appliances, TVs, displays, mobile technology and wearables: an ecosystem of intelligently connected devices to protect the environment, support health and make every day more fun and enjoyable.

At the IFA 2022 press conference, Samsung shared its vision for smarter living and a sustainable future. The company showcased the redesigned SmartThings, which opens up new possibilities for connectivity, customization and sustainability across all Samsung product categories.

Samsung Europe Marketing Director Benjamin Brawn highlights the company’s redesigned SmartThings. An inclusive ecosystem and integrated across all product categories to create an unparalleled multi-device experience that empowers users to control and modify their environment at will.

Benjamin Brawn, Marketing Director of Samsung Europe, talks about the company’s next-generation displays, such as the Samsung Odyssey Ark. These displays offer a unique experience with a 1000R curvature that covers the users’ field of vision for maximum immersion.

Benjamin Brawn, Chief Marketing Officer of Samsung Europe, showcases the company’s latest achievements in home appliances, TVs, displays, mobile technology and wearables: to protect the environment, promote healthier lifestyles and make every day more fun and enjoyable ecosystem of smart connected devices.

Home Appliances Marketing Director Tanya Weller explains how Samsung is contributing to a cleaner environment by recycling plastics found in the oceans. The company recycles discarded fishing nets to create new material used in mobile products including the Galaxy Z Flip4, Z Fold4 and Buds2 Pro.

Tanya Weller, Marketing Director of Home Appliances, shares Samsung’s vision to become the No. 1 energy efficiency brand by combining SmartThings-based connectivity with energy efficiency built directly into home appliance products.

Yoojung Oh, Manager of the European Content Center and Future Gene Lab, and Danny Kent of Future Gene Lab provide insight into the amazing new reality where our homes are smart, SmartThings-connected spaces.

Every day is more fun with SmartThings, notes Future Gen Lab content creator Mack Isaac. Samsung opens up entertainment and gaming opportunities for everyone and provides new ways to be entertained. Extensive viewing options include a wall-sized MICRO LED, a large 8K Neo QLED display and a portable Freestyle.

Future Gen Lab Content Creator Mack Isaac talks about the recently launched Samsung Galaxy Z Fold4, which doubles the screen in a device that always fits in your pocket: the ideal choice for gaming on the go.

Every day is more fun with SmartThings, notes Future Gen Lab content creator Mack Isaac. Samsung opens up entertainment and gaming opportunities for everyone and provides new ways to be entertained.

At the IFA 2022 press conference, Samsung shared its latest achievements in home appliances, TVs, displays, mobile technologies and wearables: an ecosystem of smart connected devices to protect the environment, support healthier lifestyles and make every day more fun and enjoyable.

Guests explore the bespoke home exhibition at Samsung IFA 2022.

Guests will see the latest Samsung Galaxy ZFilp 4 and Galaxy ZFold 4 at Samsung’s IFA 2022 exhibition.

Guests explore the Odyssey Ark exhibit at Samsung IFA 2022.