iPhone 14: Apple orders 95 million units from its suppliers
Despite the weak market, Apple will increase the initial 90 million iPhone 14 orders to 95 million. Taiwan Economic Daily.
The iPhone 14 line is expected to consist of four devices – iPhone 14, iPhone 14 Max, iPhone 14 Pro and iPhone 14 Pro Max – and according to the report, Apple is expecting the most premium model to sell, the Pro Max.
The iPhone supply and assembly chain is huge and ramping up production takes time. This 5% increase should be given to various manufacturing and assembly companies, including TSMC, Pegatron, Hon Hai, Largan and Luxshare.
The iPhone should be launched in September
Back to the iPhone 13 launch, iPhone revenue in the first quarter was $471.6 billion, up from $65.6 billion in the previous quarter. A stronger quarter of iPhone 14 sales, along with more focus on the iPhone 14 Pro Max, could mean an even stronger quarter for Apple.
The iPhone 14 is expected to launch in September and will feature an A16 processor, a new 48-megapixel rear camera, a smaller display notch, and an always-on display.
What is interesting about this upcoming release is that the iPhone 14 will have very similar specifications to the iPhone 13, as Apple is said to be looking to reuse components such as the processor, chipset, and display. Will rebranding old stuff work for Apple? If so, will we see other manufacturers do the same?
Space with the Pro range
Apple is now in a position where it needs to make another push into the Android market to keep iPhone sales strong. Apple CEO Tim Cook revealed how important these “switchers” are to iPhone results, with a record number of people switching from Android to iOS.
However, Apple’s continued obsession with creating a feature gap between the iPhone and iPhone Pro could make the iPhone 14 a secondary choice for those looking to move away from Android.
Take the next iPhone 14 as an example. We already know a lot about what will differentiate the iPhone 14 and 14 “Max” from the Pro series, which stands out especially for its higher price. The former will apparently keep the existing A15 Bionic chip, the same 12-megapixel rear camera, and the same low-temperature polysilicon (LTPS) OLED displays — which may not support iOS’s new always-on display feature. 16 and 120Hz ProMotion refresh rate. Only the new A16 of the Pro line It is expected to feature a Bionics chip, a new low-temperature polycrystalline oxide (LTPO) OLED TFT display, and a new 48-megapixel camera with better low-light capabilities.
But the problem for those switching from Android to iPhone is that even if they use a smartphone, they may already have a phone with a higher megapixel camera or an always-on display. not above the range. But when you change your smartphone, it’s usually to get a model with better hardware and a better experience. iPhone movers won’t be successful unless they pay full price and opt for an iPhone Pro or Pro Max.
The popularity of the iPhone Pro and Pro Max shows that this marketing strategy is working very well. But it also creates a feature gap between iPhone and Android smartphones. And as that gap widens, Apple will have a harder time selling the iPhone to budget-conscious Android users who are used to access to features like an always-on display and cameras, high megapixels at a glance without spending more than $1,000.
Source: ZDNet.com [1, 2].
